Buying Diamonds Online

In many ways, buying diamonds online is a more convenient way to shop, but you also have to be prepared for its unique challenges. Here is an overview of how to purchase diamonds online.

What to Look For

For many, a diamond is one of the biggest purchases they will ever make. Consequently, it’s important to take the time to make a careful decision about the right diamond for you. When shopping online for loose diamonds, you must understand exactly what you are buying. To do this, you should look for the four C’s of loose diamonds: cut, color, clarity, and carat weight. Here is a brief introduction to the four C’s:

  1. Cut - The Shape of the Diamond

    The cut of a diamond determines its dimensions, brilliance, and finish. Most gem experts consider cut to be the most important feature of loose diamonds, as a diamond with a poor cut will have diminished brilliance regardless of color or clarity. Ideally, you want a diamond with a cut that will maximize the light reflected off the stone.


  2. Color - The Tint of a Diamond

    Diamonds are basically prisms that divide light into a spectrum of colors, and these colors are reflected as colorful flashes referred to as fire. The more colorless a diamond is, the more colorful the fire will be and the better the color grade will be. Loose diamonds can range from absolutely colorless to a light yellow color.


  3. Clarity - The Purity of a Diamond

    A diamond’s clarity is based on the number, location, size, and type of inclusions. Inclusions are scratches, traces of minerals, or other tiny flaws that might detract from the beauty of the gem. Diamonds of the highest clarity are rated FL, IF for Flawless, Internally Flawless. Diamonds of the lowest clarity are graded I1, I2, or I3 for Included, which means inclusions may be visible to the naked eye.


  4. Carat Weight - The Size of a Diamond

    A carat is a measure of a diamond’s weight, not necessarily its size. Diamond prices rise exponentially with carat weight. When diamonds are mined, large gems are discovered much less frequently than smaller stones, so loose diamonds with higher carat weights are more expensive and highly sought-after. Carat weights can range from 1/4 carats to 5 carats.

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